Your Cart is Empty
Checkout and Privacy Secured By Shopify.
Privacy Policy
Effective Date: 07/15/2021 Updated: 09/01/2024
We do not sell any personal information to third parties. We collect your information to do business with you, contact you, update you, and ship it to you. Please read below for all the legal details.
Purafide, located at 14900 Avery Ranch Blvd, Suite 200, #252, Austin, Texas 78717, United States of America, its subsidiaries and/or affiliates ("Purafide", "we", "us", or "our") know the importance of privacy to our customers, and we strive to be clear about how we collect, use, disclose, transfer, and store your personal information.
This policy applies to any devices, websites, and other customer service platforms (collectively “Services”).
Email: support@purafide.com
Web Form: https://www.purafide.com/pages/contact-us
You can also contact us at:
United States: 14900 Avery Ranch Blvd, Suite 200, #252, Austin, Texas 78717
Privacy Policy Outline
What Personal Information We Collect
In order to render our services, we may collect any information you directly provide to us.
This includes, but is not limited:
How We Collect Your Personal Information
When you use our services, we may collect your personal information through your devices, computers, your mobile device, and other ways:
Such as the device model, hardware information, and other unique device identifiers, including serial number, sales code, access recording, current software version, MAC address, IP address, operating system version, the status of the device, and settings of the device you use. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use "cookies” and other similar technologies, such as pixel tags and web beacons, and we obtain certain types of information when you use our services. Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device. Because cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to add items to your shopping cart, proceed to checkout, or use devices and services that require you to sign in.
When your device contacts us, we may use your location information, such as longitude and latitude, time zone settings, region, country, etc.
During your login, we will process your email address, password, IP address, cookies, network request information, and other items.
We may collect session information and history of operation of devices, applications, websites, or other platforms, including page response times, errors, length of visits to certain pages, page interaction information, history of logging in, your schedule settings, input records, and methods used to browse away from the page. We may also collect technical information to help us identify your device for diagnostic purposes and fraud prevention.
We may also collect other personal information when you use the device or services in ways that we describe at the point of collection or otherwise with your separate consent when required, such as environmental characteristics value (ECV).
Why We Process Your Personal Information
We process your personal information for the following purposes.
Purafide’s legal basis for processing personal data is that it is necessary for the performance of the contract between you and Purafide, its subsidiaries and/or affiliates. For example, we use your personal data to process your purchase order and to provide you with the full features of our product. Furthermore, the processing of your personal data is necessary for:
How We Share Your Personal Information
We do not sell any personal information to third parties. We may process personal information in accordance with this Privacy Policy. We may disclose this information to our customer service team, legal team, finance team, and our sales and marketing teams. Besides that, we may also share your personal information within our business as described below to perform our services.
Your information may be shared among Purafide affiliates for the purposes described in this Privacy Policy. The term “affiliates” refers to companies related to Purafide by common ownership or control. Affiliates may also include other companies related by common ownership or control.
In certain situations, the third party may sell items or provide services to you through our services (either alone or jointly with us). Examples include fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions but may not use it for other purposes. We will disclose your personal information to that third party only to the extent that it is related to such transactions or services, and to the extent that you have explicitly accepted incremental terms with the third party whereby you acknowledge and authorize us to share your personal information.
Sometimes we may send offers to selected groups of Purafide customers on behalf of other businesses. When we do this, we do not give that business or third parties your name or address.
Text Marketing and notifications:
By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted for as a reasonable means of opting out. Message and data rates may apply.
For any questions, please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt-out please follow the procedures above.
As we continue to develop our business, we may sell or buy assets in which customer information is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy notice (unless, of course, the customer does not consent).
We release account and other personal information when: we believe release is appropriate to comply with the law; when it’s necessary to enforce or apply our Terms of Use and other agreements; or when it’s necessary to protect the rights, property, or safety of Purafide, our users, or others. However, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.
Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
Data Security
We are committed to ensuring that your personal information is secure during processing and transferring. We do this by using secure software. To prevent unauthorized access, disclosure, or other similar risks, we have implemented reasonable physical, electronic, and managerial measures to safeguard and secure the information we collect.
How Long We Store Your Personal Information
We will not hold your personal information for longer than is necessary for the purpose it was collected. We will delete or remove it from our systems as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of that personal information.
EU Processing, Retention, and Transfer
As described above, Purafide is a company located in the USA. For the performance of the contract and delivery of our services, your personal information will be transferred, stored, and processed outside your country of residence, which may have different data protection standards than your country of residence. Such countries include, but are not limited to, the EU and the United States of America. Please note that data processed in a foreign country may be compliant with foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies, which may differ from your country’s. If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We will take reasonable measures to ensure an adequate level of data protection.
Your Rights
You have the right to request details about the information we process about you and to request us to correct or delete your information; the right to object to, or request the restriction of, processing; and the right to request access to, to request the erasure of, or to know the portability of your information. In some cases, you may edit, modify, or remove some personal information you have provided to us directly through our websites and mobile applications. When you change your information, however, we may maintain a copy of the original information in our records for some time.
Under the laws of some regions and countries, we have the power to refuse your requests that are unreasonable or for which access is not required by local law.
If you request us to delete your personal information, you acknowledge that you may not be able to access or use our services and that some information may continue to reside in our records for some time in compliance with applicable law, but we will not process that information for commercial purposes. You understand that, despite your request for deletion, we reserve the right to keep your personal information, or a relevant part of it, according to applicable laws.
California Civil Code Section 1798.83 permits customers who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, contact us by email and include your name and the address to which you would like us to respond and that this is a request pursuant to the User’s California Privacy Rights.
If you would like to make a request to access your information, or for more detail about processing, please contact us by email at info@purafide.com.
Your Choices
You have a choice in whether or not, and how, you receive promotional information from us. One way this choice is made is by initially subscribing. If you change your mind, you can unsubscribe through our emails, or through our websites or mobile applications. You can always choose not to provide information, though it might be necessary to make a purchase or to take advantage of certain features of our services.
You can also contact us to change your privacy preferences. For example, you can control how and when you want to receive notifications from us by unsubscribing to emails as prompted in our email footers. Some administrative emails regarding your registered account (e.g., emails about your transactions, policy changes, forgotten passwords, and confirmation emails) may not be opted out of.
If you want to delete cookies, change your browser or mobile application settings. If you switch browsers or computers or use another operating system, you will need to opt out again. Learn more about how to manage cookies below:
Google Chrome Mozilla Firefox Apple Safari Internet Explorer
If you do not want to share your location with us, most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device's settings menu. If you have questions concerning this, we suggest you contact your mobile service carrier or your device manufacturer.
Are Children Allowed to Use Purafide?
We do not provide services for purchase by children. If you are under 18, you may use Purafide’s services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. Should a parent or guardian have reasons to believe that a minor has provided Purafide with personal information without their prior consent, please contact us to ensure that the personal information is removed, and the minor unsubscribes from any of the applicable services.
Third-party Links and Devices on Our Services
Our Privacy Policy does not apply to products and services offered by third parties. Our products and services may include third-party products, services, and links to third-party websites. When you use such links, products, or services, a third party may collect your information. For this reason, we strongly suggest that you read the third party’s Privacy Policy, just as you have taken the time to read ours. We are not responsible for, and cannot control, how third-parties use personal information which they collect from you. Our Privacy Policy does not apply to other sites linked to our services.
Modifications
If you have any concerns about privacy at Purafide.com, please contact us with a thorough description, and we will try to resolve it. OUR BUSINESS CHANGES CONSTANTLY. WE MAY UPDATE THIS PRIVACY POLICY FROM TIME TO TIME IN ORDER TO REFLECT, FOR EXAMPLE, CHANGES TO OUR PRACTICES OR FOR OTHER OPERATIONAL, LEGAL OR REGULATORY REASONS. PURAFIDE’S, TERMS OF USE MAY CHANGE AS WELL. WE MAY EMAIL PERIODIC REMINDERS OF OUR POLICY AND TERMS HOWEVER IT IS YOUR RESPONSIBILITY TO CHECK OUR WEBSITE FREQUENTLY TO SEE RECENT CHANGES. UNLESS STATED OTHERWISE, OUR CURRENT PRIVACY POLICY APPLIES TO ALL INFORMATION THAT WE HAVE ABOUT YOU AND YOUR ACCOUNT. We stand behind the promises we make and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@purafide.com or by mail using the details provided.